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Senior Citizens from Kriva Palanka Actively Engage in Media Literacy

NVO Infocentar by NVO Infocentar
14/11/2025
in Activities, Analyses, Project - Alliances for Active Citizenry
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Senior citizens from Kriva Palanka have demonstrated their willingness to learn about modern media and protection from disinformation within the action “Media Literacy in the Third Age – The Truth Does Not Age,” implemented by RCS Spektar Kriva Palanka in cooperation with the Day Care Center for Older Persons with Active Ageing at the Municipal Organization of the Red Cross Kriva Palanka.

As part of this initiative, a survey was conducted to measure media literacy and trust in the media among 55 people over the age of 60. The results reveal the current picture of media habits and digital connectivity among senior citizens.

“The results show that television remains the most frequently used medium among older people, accounting for 54%, but the internet (34%) also stands out as a significant source of information. Most respondents have daily access to the internet, and the mobile phone is the primary device for obtaining information, actively used by 76% of respondents. This dispels stereotypes that older people are passive users of digital technologies and highlights the need for media education,” says Zhaklina Cvetkovska from RCS Spektar.

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A large share of respondents (89%) stated that they understand media content, while almost all of them sometimes expressed doubt about the accuracy of information. Although 22% admitted that they had at some point made a decision based on inaccurate information, the majority are aware of the risks of disinformation and are willing to take steps to recognize it.

Trust and Recognition of Fake News

The survey shows that older people still place the greatest trust in traditional media, primarily national media. Regarding the recognition of fake news, 73% believe they can identify them, which is an encouraging signal of their media awareness. About half of the respondents verify sources when encountering suspicious information, indicating a responsible approach to media content.

A strong willingness to learn was observed among 91% of respondents, who mainly prefer a traditional approach through local workshops. Their motivation is protection from manipulation and fraud, as well as making informed decisions in everyday life.

Ready for Critical Thinking

The research shows that older people in Kriva Palanka are not merely passive recipients of information. They actively use both traditional and modern media, are aware of the risks of disinformation, and show interest in education and critical thinking. Locally based, interactive activities are key to their inclusion and the improvement of media literacy.

In addition to the analysis, an educational workshop on media literacy for senior citizens was held as part of the action, led by media expert Ognen Janeski, who guided participants through the topics in a practical and accessible manner, using examples from the media landscape.

Workshop participants had the opportunity to learn the basics of critical news reading, recognizing false information, and the safe use of digital platforms.

The workshop encouraged discussion and reflection on the importance of media literacy in today’s information environment, and participants gained new knowledge and practical tips for critically following the media. Their active participation clearly demonstrates the desire of older people to be informed, critical, and digitally competent.

Author: Suzana Nikolić

This article was prepared with the support of the European Union, within the project “Alliances for Active Citizenry”. The content is the sole responsibility of the author and can in no way be taken to reflect the views of the European Union.

Read the full text of the Analysis “Media Literacy for Senior Citizens.”

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